The Impact of the Revitalization of Doloksanggul People’s Market on Local and Regional Trade Performance

This study evaluates the post-revitalization performance of Doloksanggul People’s Market (Humbang Hasundutan Regency, North Sumatra) by combining field observation, trader and market-manager interviews, document review, and spatial mapping of market zones. Quantitative indicators were compiled for 2020–2024, including (i) average daily turnover of formal kiosk traders and outside-market traders and (ii) aggregate market turnover relative to the regency’s Gross Regional Domestic Product (GRDP/PDRB). To strengthen inference on directional change, a Mann–Kendall non‑parametric trend test (two‑sided, α = 0.05) was applied to the annual series. Results show that kiosk traders’ average daily turnover increased from IDR 1.5 million (2020) to IDR 2.2 million (2024), while outside‑market traders declined from IDR 1.2 million to IDR 0.85 million. Trend tests indicate a significant upward trend for kiosk turnover and total market turnover (τ = 1.00; p = 0.027) and a significant downward trend for outside‑market traders (τ = −1.00; p = 0.027). At the regional scale, market gross turnover represents about 0.14–0.15% of regency GRDP in 2020–2024, implying limited spillover to structural regional performance. Overall, revitalization improved internal market functionality, but benefits were uneven and constrained by competition from street vendors and modern retail, market governance capacity, and consumer experience factors. Policy implications emphasize inclusive governance, zoning and integration of outside‑market traders, consistent cleanliness and facility maintenance, and targeted promotion to rebuild consumer confidence and regional attraction.