Moderating Effect of NICTs on Marketing Effectiveness and Export Performance of African Firms: The Impact of Gender and Manager Experience

HAL (Le Centre pour la Communication Scientifique Directe) 2026 Book chapter

Authors: Mamadou Ndione, Bernard Bahama Bako Liba, Samy Mansouri, Joseph Kaswengi
Cited by: 0

Fields of Study & Subjects

Economic Growth and Development International Business and FDI Global socioeconomic and cultural dynamics

Publication details

Journal / source
HAL (Le Centre pour la Communication Scientifique Directe)
Publication date
17 January 2026
Language
EN
Document type
Book chapter