Darum ist Hoffnung das beste Produktversprechen

University of Groningen research database (University of Groningen / Centre for Information Technology) 2026

Authors: Nico Schauerte, Siria Xiyueyao; id_orcid 0000-0002-2811-171X Luo, Olga Ungureanu
Cited by: 0

Abstract

More beautiful, smarter, healthier: Many brands sell themselves based on hope. But for which products does this actually work? A team of researchers has developed a guideline.

Fields of Study & Subjects

Organizational Management and Change Digital Innovation in Industries Business Strategies and Innovation

Publication details

Journal / source
University of Groningen research database (University of Groningen / Centre for Information Technology)
Publication date
1 January 2026
Language
DE