Interseccionalidade e semiótica: considerações metodológicas sobre a combinação de ambos para a análise de mensagens publicitárias

This article explores the intersection of intersectionality and semiotics in the analysis of representations within the advertising system. Intersectionality, when coupled with semiotics, enhances contemplative capacity, making researchers sensitive to intersectional anifestations of racism – intersected by gender, class, sexual orientation, and other identity matrices. In this proposal, intersectionality expands analytical possibilities within the scope of Peirce’s firstness, secondness, and thirdness, offering significant contributions to understanding intersectional violence in media production.