Gaze Strategies in Virtual Idol Livestreams: Effects on Social Presence, Trust, and Online Interaction

OSF Preprints (OSF Preprints) 2026 Preprint

Authors: Guang Yu
Cited by: 0

Abstract

This study investigates how gaze intensity and gaze dynamics in virtual idol livestreams influence online interaction intention, with social presence and trust as mediators. Using a 3 × 3 experimental design and data from 398 participants, MANOVA and PLS-SEM analyses show that gaze intensity enhances perceived gaze awareness, social presence, and trust, while high gaze dynamics weaken trust and interaction intention.

Fields of Study & Subjects

Social Robot Interaction and HRI Virtual Reality Applications and Impacts Digital Marketing and Social Media

Publication details

Journal / source
OSF Preprints (OSF Preprints)
Publication date
11 January 2026
Document type
Preprint