Unleashing the Native Recommendation Potential: LLM-Based Generative Recommendation via Structured Term Identifiers

Leveraging the vast open-world knowledge and understanding capabilities of Large Language Models (LLMs) to develop general-purpose, semantically-aware recommender systems has emerged as a pivotal research direction in generative recommendation. However, existing methods face bottlenecks in constructing item identifiers. Text-based methods introduce LLMs' vast output space, leading to hallucination, while methods based on Semantic IDs (SIDs) encounter a semantic gap between SIDs and LLMs' native vocabulary, requiring costly vocabulary expansion and alignment training. To address this, this paper introduces Term IDs (TIDs), defined as a set of semantically rich and standardized textual keywords, to serve as robust item identifiers. We propose GRLM, a novel framework centered on TIDs, employs Context-aware Term Generation to convert item's metadata into standardized TIDs and utilizes Integrative Instruction Fine-tuning to collaboratively optimize term internalization and sequential recommendation. Additionally, Elastic Identifier Grounding is designed for robust item mapping. Extensive experiments on real-world datasets demonstrate that GRLM significantly outperforms baselines across multiple scenarios, pointing a promising direction for generalizable and high-performance generative recommendation systems.