Luxury Consumption and Social Sinalization
Abstract
Luxury products impact the physical, emotional, and social well-being of their owners. This research investigated the impact of premium products on mating value, social dominance, and social status in a Brazilian sample. Two studies were conducted. This information provides insights for the development of consumer decision-making models and enables informing consumers about the consequences of their choices in the social environment.
Fields of Study & Subjects
Consumer Behavior in Brand Consumption and Identification
Consumer Perception and Purchasing Behavior
Consumer Market Behavior and Pricing
Publication details
- Journal / source
- OSF Preprints (OSF Preprints)
- Publication date
- 13 January 2026
- Document type
- Preprint