Engaging Consumers with Immersive Marketing Strategies

Kogan Page eBooks 2026 Book chapter

Authors: Lizette Vorster Larsen
Cited by: 0

Fields of Study & Subjects

Consumer Retail Behavior Studies Digital Marketing and Social Media Marketing and Advertising Strategies

Publication details

Journal / source
Kogan Page eBooks
Publication date
3 January 2026
Language
EN
Document type
Book chapter