¿Negacionismo y errores cognitivos?: el origen social de las preferencias

The rejection of evidence is often interpreted as a cognitive error and is frequently associated with irrational traits of the actors. This paper reveals the inconsistencies of this explanatory model, which is based on contradictions of human behavior. Instead, it suggests the interpretation of preference formation according to the social interaction perspective. What is an error in the first model (motivated reasoning) is in fact a bias in human rationality that is best explained by the social interaction model. Rather than a cognitive error, actors justify their preferences by their membership in a specific social network. Through this network, they seek conformity and consistency in social interactions. By considering it a cognitive error, the problem of preference formation is depoliticized, and the agency of individuals is eradicated.