ТЕОРЕТИКО-МЕТОДОЛОГІЧНІ ПІДХОДИ ТА ПРАКТИЧНІ РЕКОМЕНДАЦІЇ ФОРМУВАННЯ БІЗНЕС-СТРАТЕГІЙ ПІДПРИЄМСТВА ЯК ІНСТРУМЕНТА ЙОГО СТАЛОГО РОЗВИТКУ ТА АДАПТАЦІЇ ДО ЗОВНІШНЬОГО СЕРЕДОВИЩА

The article explores theoretical and methodological approaches and develop practical recommendations for the formation of business strategies of enterprises as tools for their sustainable development and adaptation to the external environment in the context of Ukraine's transformative economy. Тhe role of business strategies as key instruments for ensuring sustainable enterprise development and adaptation to a dynamic external environment. A comparative analysis of the main types of development strategies — diversification, innovation, and digital transformation — has been conducted in terms of the conditions for their effective application, enterprise scale, industry specificity, and risk level. The common features and differences of these strategies are identified, particularly their focus on long-term competitiveness, increased flexibility of business models, and the creation of added value through innovation. Special attention is paid to the possibilities of implementing foreign experience in forming sustainable development strategies at Ukrainian enterprises. It is shown that the integration of such approaches into the Ukrainian context requires consideration of wartime, economic, and social risks, as well as the development of partnerships between businesses, local communities, and public authorities. It has been proven that the application of complex business strategies by different enterprises within joint projects — particularly in the field of territorial and urban infrastructure recovery — can ensure not only the economic resilience of individual business entities but also the formation of a synergistic effect that contributes to the implementation of a city’s sustainable development strategy as a whole. Based on the generalization of modern theoretical approaches and management practices, recommendations have been developed for building an effective system of strategic partnership between enterprises of various industries. A conceptual vision of sustainable business development in Ukraine is proposed, based on the interaction of innovation, digital transformation, and corporate social responsibility. The feasibility of forming business strategies of an enterprise as a tool for its sustainable development and adaptation to the external environment has been substantiated.