Virtual consumers ’ needs gratified by virtual influencers and their impact on self-expansion, brand identification and purchase intention

HAL (Le Centre pour la Communication Scientifique Directe) 2026

Authors: Raffaele Filieri, Y.-I. Lee, Peter R.J. Trim
Cited by: 0

Fields of Study & Subjects

Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification Consumer Perception and Purchasing Behavior

Publication details

Journal / source
HAL (Le Centre pour la Communication Scientifique Directe)
Publication date
1 January 2026
Language
EN