Timing Matters: How Pre- vs. Post-Purchase Negative Comments Shape Social Evaluation of Commenters

OSF Preprints (OSF Preprints) 2026 Preprint

Authors: Yujing Tang
Cited by: 0

Fields of Study & Subjects

Digital Marketing and Social Media Sentiment Analysis and Opinion Mining Consumer Behavior in Brand Consumption and Identification

Publication details

Journal / source
OSF Preprints (OSF Preprints)
Publication date
16 January 2026
Document type
Preprint