Business Plan for a Chinese Lifestyle and Cultural Products Shop in Finland

The purpose of this thesis was to examine the feasibility of a business plan for a Chinese lifestyle and cultural products shop in Rauma, Finland. The main goal was focused on consumer interest, expectations, and purchasing behavior related to Chinese lifestyle and cultural products. The research was carried out using a quantitative method. Data were collected through an online questionnaire. The questionnaire was mainly distributed to students at the SAMK Rauma campus and to local residents. The survey examined consumer interest, likelihood of visiting a Chinese shop, expectations regarding service and product authenticity, and intentions to purchase products as gifts. The results show that there is some market potential for Chinese lifestyle and cultural products in Rauma, but the market is relatively small and limited. Many respondents showed interest in these products and said they would visit a Chinese shop in Rauma. The results suggest that good service, clear product information, and authenticity matter to customers. Products are unique and suitable as gifts were attractive, and social media and word of mouth were common ways to find a new shop. In a word, opening such a Chinese lifestyle shop in Rauma is possible, but it should be targeting a niche market. The shop should place strong emphasis on service quality, clear communication, and authentic cultural products.