Exploration of Engagement and Interaction Patterns with Virtual vs Human Influencers: A 24-Month Comparison of Two Breton Personalities

HAL (Le Centre pour la Communication Scientifique Directe) 2026 Open access

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Authors: Charlotte De Sainte Maresville, Christine Petr, Felipe Restrepo
Cited by: 0

Fields of Study & Subjects

Digital Marketing and Social Media AI in Service Interactions Media and Digital Communication

Publication details

Journal / source
HAL (Le Centre pour la Communication Scientifique Directe)
Publication date
15 January 2026
Language
EN