ПОДВІЙНИЙ ПЕРЕХІД В УПРАВЛІННІ ПІДПРИЄМСТВАМИ – РОЛЬ ІТ РИНКУ ТА ІНФОРМАЦІЙНИХ ТЕХНОЛОГІЙ

Digital solutions are of particular importance for green energy. Thanks to smart grids, it becomes possible to effectively balance and forecast energy generation from renewable sources, making energy supply stable and accessible. However, digital technologies and their level of development depend on the activity and readiness of the IT market to regularly support them in the direction of the twin transition. Analyzing the factors and features of the IT market's development requires a comparison of its signs of readiness for change. Developers and data scientists must now possess knowledge in sustainable modeling to create energy-efficient code. There is also a massive demand for automated ESG reporting systems that collect and analyze environmental data for auditing purposes. This stimulates the development of specialized software that helps companies report their environmental achievements to investors. Due to these changes, educational programs are beginning to train a new type of specialist who is equally proficient in programming and the principles of environmental sustainability. The greatest value of the twin transition lies in the synergy between digital and green sectors, which forms entirely new requirements for professionals. Today, it is not enough to simply develop powerful artificial intelligence — it must be 'green,' meaning it should consume minimal computational resources during operation. Digital assets allow enterprises to establish a precise information base for resource management. By implementing intelligent monitoring systems and Internet of Things (IoT) sensors, companies gain the ability to track energy consumption and carbon emissions in real-time. This creates transparency, which is a necessary condition for transitioning to a 'green' economy, as it is impossible to effectively reduce environmental impact without having accurate data on the current state of production processes. Ultimately, cloud technologies provide businesses with access to green analytics tools that would be impossible to implement independently. Providers are integrating carbon emission reports related to each specific virtual machine or service into their control panels. This allows business executives to see the real environmental footprint of their digital operations and make decisions about migrating computations to regions with more accessible clean energy, which represents the pinnacle of strategic IT asset management in the era of the twin transition.