IS TRANSPARENCY VALUED OR DOUBTED? THE IMPACT OF AI DISCLOSURE ON CONSUMER RESPONSES TO SUSTAINABILITY MESSAGES AND THE MEDIATING ROLE OF GREEN SCEPTICISM

OSF Preprints (OSF Preprints) 2026 Preprint

Authors: Tutku Eker İşçioğlu, Ahmet Kaya
Cited by: 0

Abstract

This OSF project is associated with the article: Kaya, A., & Eker İşcioğlu, T. (2026). IS TRANSPARENCY VALUED OR DOUBTED? THE IMPACT OF AI DISCLOSURE ON CONSUMER RESPONSES TO SUSTAINABILITY MESSAGES AND THE MEDIATING ROLE OF GREEN SCEPTICISM. Pazarlama ve Pazarlama Araştırmaları Dergisi, 19(1), 144-168.

Fields of Study & Subjects

Environmental Sustainability in Business AI in Service Interactions Consumer Behavior in Brand Consumption and Identification

Publication details

Journal / source
OSF Preprints (OSF Preprints)
Publication date
27 January 2026
Document type
Preprint