ЗАРУБІЖНИЙ ДОСВІД РОЗВИТКУ КАДРОВОГО ПОТЕНЦІАЛУ В СИСТЕМІ УПРАВЛІННЯ ПЕРСОНАЛОМ ПІДПРИЄМСТВА

The article examines foreign experience in developing the human resource potential of enterprises within the personnel management system as a key factor in ensuring competitiveness and sustainable organizational development. In the context of globalization, digitalization, and rapid labor market changes, effective human resource management acquires strategic importance, as human capital determines an enterprise’s innovative capacity and ability to adapt to external challenges.The study analyzes the main approaches to human resource potential development applied in leading countries, including strategic human resource management, continuous training systems, employee performance evaluation, and professional development planning. Considerable attention is paid to motivational mechanisms that combine financial and non-financial incentives aimed at increasing employee engagement, loyalty, and the formation of a strong corporate culture.The experience of Japanese enterprises was studied and it was found that they have a centuries-old corporate culture that contributes not only to the development of human resources but also to the fact that employees try to contribute to the achievement of both strategic and tactical goals of the enterprise. The heads of enterprises pay considerable attention to meeting the needs of employees, both material and spiritual. The communication skills of employees and their ability to make non-standard decisions come to the fore in the work of employees.The impact of digital technologies, automation, artificial intelligence, and data analytics on the transformation of HR functions and approaches to competency development is also explored. The article reviews best practices of leading international companies implementing innovative models of training, leadership development, and talent management. The possibilities of adapting foreign experience to national conditions, taking into account economic, social, and cultural specifics, are substantiated. The study concludes that the application of international best practices contributes to improving personnel management efficiency and forming a competitive human resource potential of enterprises.