ВПЛИВ ЦИФРОВИХ ПЛАТФОРМ НА ОРГАНІЗАЦІЙНУ АРХІТЕКТУРУ ПІДПРИЄМСТВА

Abstract. The article considers the issue of the influence of digital platforms on the organizational architecture of an enterprise. These changes occur with the introduction of complex software and hardware solutions that ensure interaction between various participants in the business ecosystem, collect and analyze data, automate processes and create new conditions for generating value. The traditional organizational architecture of the enterprise was formed in accordance with the logic of limited information flows, high transaction costs and the need for centralized control. Such a model was effective in a relatively stable market environment and slow dynamics of change. The introduction of digital platforms fundamentally changes the institutional basis of the organizational structure of the enterprise. Digital platforms become an information system, acquiring the features of an organizational institute that combines participants, processes, resources and knowledge in a single digital environment. Organizational architecture is increasingly designed according to the principles of modularity and scalability, process and ecosystem logic, integration of physical and digital management circuits, and the ability to quickly reconfigure. The object of management is not only the structure of divisions, but the architecture of a digital enterprise as a holistic socio-tech system. Digital platforms are driving the transition from hierarchical organizational architecture to network architecture and from administrative management to platform coordination. This transformation is shaping a new type of organizational and economic system of the enterprise, in which the key source of stability and competitiveness is not the rigidity of the structure, but its adaptability, integration capacity and level of digital maturity.