Inteligencia artificial y comunicación: mediación crítica y educomunicativa

This study aims to analyze the impact of artificial intelligence (AI) on communication from a critical and educommunicative perspective, identifying its ethical, cognitive, and educational implications. A theoretical and documentary review of recent academic literature was conducted, contrasting epistemological approaches, communicative trends, and international educational policies. The results show that AI has evolved from a technical tool into a cognitive and symbolic agent that redefines meaning production, journalism, marketing, and education. Furthermore, an emerging algorithmic paradigm is identified, one that demands media literacy and digital ethics. It is concluded that pedagogical mediation and critical educommunication are essential to humanize technology, ensure algorithmic transparency, and strengthen human agency within automated communicative environments.