Strategies Some Small Business Owners Use to Implement New Accounting Technology

Abstract Small business owners often face challenges when implementing accounting information systems, resulting in inefficiencies and reduced competitiveness. The study was grounded in the technology acceptance model (TAM), which guided examination of how small business owners implemented, evaluated, and sustained accounting software use while addressing implementation challenges and leveraging internal and external support. Data were collected through semi-structured interview questions from six small business owners who used accounting software such as QuickBooks, and thematic analysis identified five themes: (a) change management and organizational culture, (b) importance of external support and strategic partnerships, (c) measuring effectiveness through operational and client metrics, (d) challenges and overcoming barriers, and (e) business sustainability and lessons learned. Findings indicated that successful implementation of a company’s accounting information system (AIS) was dependent on early staff involvement, structured training, and vendor collaboration. Business leaders who integrated technology with people-centered management achieved greater efficiency and client satisfaction. A key recommendation is to develop clear and actionable performance metrics to guide accounting software implementation. The project extends the TAM by emphasizing vendor support and organizational learning as drivers of perceived usefulness and perceived ease of use. Potential implications for positive social change include empowering small business owners to leverage technology for greater economic resilience, job creation, and community growth.