Redes sociais e desigualdade: rich-clubs e sentimentos no Twitter durante o debate sobre megafazendas espanholas

Read full text
Authors: Belén Casas-Mas, Daniel Gomez González, Clara Simón de Blas
Cited by: 0

Abstract

In December 2021, the Spanish Minister of Consumer Affairs made statements to the newspaper The Guardian that sparked a heated debate on social networks about Spanish macro farms. This article addresses the analysis of Twitter messages regarding this phenomenon that led to debates co-opted by political leaders, who centralized public opinion. The database is made up of 339,901 messages downloaded on the network during two weeks in January 2022. The messages have been analyzed using "Social Network Analysis" techniques: machine learning algorithms and sentiment analysis dictionaries to investigate the levels of negativity presented by the published messages. The main results point to elitist and non-inclusive communication strategies in some of the parties and others that are more egalitarian, with themes that focus mainly on the protection of “livestock farmers” against the issue of the climate emergency.

Fields of Study & Subjects

Social Media and Politics Sentiment Analysis and Opinion Mining Populism Right-Wing Movements

Publication details

Journal / source
RACO (Revistes Catalanes amb Accés Obert) (Consorci de Serveis Universitaris de Catalunya)
Publication date
1 January 2026
Language
ES