Paradigm Shifts in Understanding Consumers:From Fixed Assumptions to Contextual Realities

VU Research Portal 2026 Open access

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Authors: Femke van Horen
Cited by: 0

Fields of Study & Subjects

Consumer Behavior and Market Dynamics Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Marketing Influence

Publication details

Journal / source
VU Research Portal
Publication date
23 January 2026
Language
EN