Exploring How the Hairstyle Choices Impact Impressions of Black Women in Tech Among Black Female Participants (Study 2)

The primary goal of this experiment is to examine whether different hairstyle choices impact Black female participants impression of Black women working in tech. For the current study, we will use 4 sets of well-matched pictures, featuring a Black women with either curly hair, braids, or straight hair (i.e., 12 total pictures). The Black women will all be described as working in the technology sector. Black female participants will rate all 12 pictures and thus, this study will have a 4 (picture set) by 3 (hairstyle) within-subjects design. We are interested whether prototypicality of hairstyles (i.e., braids, straight hair, curly hair) affect Black female participants’ perceptions of the Black women.