Episode 8: Research on Charitable Giving and What Sells - Latest Research

In this episode, we explore Charitable Giving, drawing from the Journal of Nonprofit Innovation’s research summaries to examine what the evidence tells us about why people give, how trust and transparency influence donor behavior, and which fundraising approaches are most effective in practice. By translating academic research into real-world insight, this conversation helps nonprofit leaders understand what motivates donors, what builds long-term support, and how research can inform ethical, evidence-based fundraising strategies.