COGS 105: Effects brand packaging on consumer decisions

OSF Preprints (OSF Preprints) 2026 Preprint

Authors: Reginald Elijah Fulford, Stacy Kamau, UC Merced CogSci 105 Research Methods
Cited by: 0

Abstract

A between subjects experiment, testing whether or not brand packaging has an effect on whether consumer based decisions are made on price or packaging.

Fields of Study & Subjects

Consumer Packaging Perceptions and Trends Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence

Publication details

Journal / source
OSF Preprints (OSF Preprints)
Publication date
6 February 2026
Document type
Preprint