STRATEGI PENGEMBANGAN MODEL BISNIS UMKM KOSMETIK HALAL: STUDI KASUS PADA CV. BERKAH BERSAMA TANZIF

This study aims to identify and develop a halal-green business model for CV. Berkah Bersama Tanzif as an adaptive strategy to address the dynamics of Indonesia’s halal cosmetic market. The research adopts a descriptive qualitative approach, employing in-depth interviews, field observations, and document analysis. Data analysis includes IFAS–EFAS, SWOT, and QSPM methods. The findings reveal that CV. Berkah Bersama Tanzif integrates the principles of the Halal Assurance System with a green sustainability approach across the nine elements of the Business Model Canvas (BMC), modified into the Halal Green Business Model Canvas (HGBMC). In the Halal Value Proposition element, the company highlights natural cosmetic products made from local ingredients such as moringa, turmeric, and seaweed, packaged with eco-friendly bioplastic materials. Key internal factors supporting business model effectiveness include halal values and commitment, complete licensing, quality management, product innovation, and digital marketing. Meanwhile, significant external factors consist of regulatory support from BPJPH–BPOM, export opportunities, consumer preferences for halal-natural products, and support from business communities and government programs. The SWOT and QSPM analyses indicate that the company’s priority strategy is global halal-green market expansion, with a Total Attractiveness Score (TAS) of 4.93, followed by halal-green product differentiation to strengthen supply chain integration and brand image. The findings of this study contribute to a deeper theoretical understanding of the integration between halal values and sustainability principles in business model development.