Wording and food choice: A field experiment on “pickle” versus “gherkin”

OSF Preprints (OSF Preprints) 2026 Preprint

Authors: Timothy E. Roberts
Cited by: 0

Abstract

A preregistered field experiment testing whether the wording used to describe a burger topping (“pickle” vs “gherkin”) influences customer acceptance in a naturalistic food-ordering context. The physical product is held constant, and only anonymous yes/no responses are recorded following post-response consent.

Fields of Study & Subjects

Consumer Attitudes and Food Labeling Decision-Making and Behavioral Economics Sensory Analysis and Statistical Methods

Publication details

Journal / source
OSF Preprints (OSF Preprints)
Publication date
8 February 2026
Language
EN
Document type
Preprint