МАРКЕТИНГОВИЙ МЕХАНІЗМ РОЗПОДІЛУ В ГАЛУЗІ АПК ЯК ДРАЙВЕР ПОВОЄННОГО ВІДНОВЛЕННЯ ЕКОНОМІКИ УКРАЇНИ

This article investigates the role of the marketing distribution mechanism in Ukraine’s agricultural sector as a critical driver of post-war economic recovery. The study addresses the urgent need to modernize distribution systems in the context of ongoing military conflict and future reconstruction efforts. The research examines the conceptual foundations of marketing distribution mechanisms specifically adapted to agricultural enterprises operating under martial law conditions, analyzing how these mechanisms can be optimized to support both immediate operational needs and long-term strategic development.The methodology of this research combines systematic analysis, comparative methods, and strategic forecasting to evaluate the effectiveness of current distribution channels and identify opportunities for improvement. The study draws on empirical data regarding the impact of the full-scale Russian invasion on agricultural production and supply chains, examining both quantitative indicators of disruption and qualitative assessments of adaptive responses by agricultural enterprises. Particular attention is devoted to analyzing alternative export routes, including land corridors through European Union countries and river transportation via the Danube, which have partially compensated for the blockade of Black Sea ports.The research findings demonstrate that effective marketing distribution mechanisms serve as critical tools for maintaining agricultural production stability and ensuring food security during crisis periods. The study reveals that despite unprecedented challenges, Ukraine’s agricultural sector has shown remarkable resilience through the development of innovative distribution solutions. Key innovations include the establishment of new logistics partnerships, implementation of digital technologies for supply chain management, and diversification of market channels. The article emphasizes the strategic importance of integrating risk management principles into distribution planning, drawing on contemporary research in agricultural risk mitigation and adaptive management strategies.The practical value of this research lies in providing agricultural enterprises with actionable recommendations for adapting their distribution strategies to post-war recovery conditions. These recommendations include diversifying export destinations, strengthening domestic market channels, investing in digital infrastructure for logistics optimization, and developing flexible distribution models capable of rapid adjustment to changing circumstances. The study concludes that a modernized marketing distribution mechanism, incorporating technological innovation and strategic flexibility, will be instrumental in positioning Ukraine’s agricultural sector as a key driver of national economic recovery and a reliable partner in global food security.