НЕЙРОНАВЧАННЯ: СТРАТЕГІЇ НАВЧАННЯ ПЕРСОНАЛУ НА ОСНОВІ НЕЙРОНАУКОВОГО ПІДХОДУ

Integrating training with neuroscience and the practical implications of neurolearning principles open up new opportunities for the design of personnel training strategies by taking into account the characteristics of the human brain functioning. Currently achievements in the field of neurolearning are integrated into personnel training strategies, changing traditional HR practices and offering new vectors of influence on the learning environment. The article is aimed to analyze applied aspects of neurolearning in human resource management. In particular, the paper analyzes the role of neuroplasticity as an important mechanism for acquiring new skills and appropriate measures to support it throughout life. From the standpoint of a neuroscientific approach, a justification of social learning opportunities in the context of creating positive mental and behavioral models is provided. Special attention is paid to the analysis of factors that create a brain-friendly learning environment: polymodality, multisensory instructions, emotional background, stress level and psychological safety. It is shown that the neuroscientific approach encourages a review of the main parameters of learning (duration of training sessions, format of repetition of material, sensory diversity). A comparison of traditional training strategies with strategies based on the neuroscientific approach is presented and the benefits of neurolearning for personnel training are outlined. This study provides additional arguments in favor of a human-centered approach in personnel training: brain-based training programs are more effective, as they are better perceived, absorbed, motivated, arouse interest and a sense of satisfaction of participants. Relying on knowledge in the field of neurolearning, HR managers can develop more focused and effective training strategies, reduce bias in hiring in relation to different age groups, increase staff satisfaction and loyalty and create a more brain-friendly learning environment. The near-term prospects of neurolearning are related to the identification and better understanding of the various components of training programs that affect their effectiveness and contribute to the creation of adaptive personalized learning environment.