How does the human brain react to experiences?

What transforms an unforgettable brand home visit into word-of-mouth advocacy? This session explores the neuroscience behind powerful brand experiences and how they shape guest emotions and loyalty in turn. Join Wim Strijbosch, researcher at the Academy for Leisure & Events, Breda University of Applied Sciences, to discover the latest findings on how specific attraction elements affect the brain and guest perception. Drawing on scientific and applied research, Wim reveals which triggers are most effective for making experiences feel truly “right” to visitors, activating the emotional pathways that turn guests into enthusiastic brand ambassadors. Gain actionable insights on: 1) ⁠Designing immersive environments that resonate on an emotional level. 2) ⁠⁠Leveraging psychological cues to reinforce positive memories. 3) ⁠⁠Measuring and enhancing the ambassador effect through guest feedback and behavior. ⁠⁠Leave with a deeper understanding of how to create experiences that not only delight but also inspire guests to share and advocate for your brand.