СТРАТЕГІЧНА АДАПТАЦІЯ ОПЕРАЦІЙНИХ МОДЕЛЕЙ ПІДПРИЄМСТВ ДО ГЛОБАЛЬНИХ ЛОГІСТИЧНИХ ВИКЛИКІВ

The article is devoted to a comprehensive study of the transformation of enterprise operating models in the context of the destabilization of global logistics systems. The main goal is to develop strategic approaches to adapting business processes that ensure the resilience of enterprises to external shocks. The concept of operational processes and logistical support of modern enterprises in conditions of global instability is proposed. The study used a set of scientific methods, including: systems analysis - to study the structure of operating models, identify the correlation between the level of logistics flexibility and market value indicators of the enterprise; comparative analysis method - to assess the effectiveness of various logistics strategies; methods of empirical analysis of current economic data. The essence of traditional and adaptive operating models is clarified. Scientific hypotheses that reflect the connection between management decisions and business performance are systematized: price of sustainability, digital transparency, regionalization, decentralization of management, strategic partnership. To test hypothesis 1 (balance between traditional and adaptive models), the pharmaceutical industry and the production of critical import goods in Ukraine were selected as critically important, where the stability of supply chains directly affects national security and the livelihoods of the population. A Trade-off model between cost and stability of the operating model has been developed, which allows determining the criticality of the product using the optimal adaptation point. A strategic adaptation matrix is proposed, which allows for the differentiation of management approaches depending on the criticality of resources and the level of environmental uncertainty based on the use of optimization, sustainability, classic «Lean» strategies, and risk outsourcing. Implementing the matrix into business practice will reduce total logistics costs by 7–10% compared to total inventory accumulation. This is found to help avoid excessive costs by concentrating resilience resources only on critical nodes of the operating model. The results of the study can be used in the development of corporate sustainability strategies and government programs to support critical infrastructure.