ПОЗА СТАБІЛЬНИМИ КОДАМИ: КУЛЬТУРА ЦИФРОВИХ НОМАДІВ У СЕМІОТИЧНІЙ ПЕРСПЕКТИВІ

In the article semiotic approach is applied for the comprehension of culture of digital nomads. It is shown that the culture of digital nomads functions as dynamic семіосфера, within the limits of that there are mobile technologies, digital квазі-артефакти, the "third places" and network platforms come forward not only as instruments of communication but also active agents of semiotic production. Reasonably, that коди of digital nomadism have judicial, contextual and temporal character that complicates application of classic models of stable cultural kodas. The special attention is spared to the analysis of identity of digital nomads as network and to флуктуючої configuration, that is formed through co-operating with artefacts-texts, by algorithmic environments and hybrid spaces of online/offline. Drawn conclusion, that digital nomadism it is expedient to examine not as separate lifestyle or professional strategy, but as the special mode of cultural production, in that signs, коди and senses, are in the state of permanent recombination.