EFFECTIVENESS OF MANAGERS IN CROP PRODUCTION: EVIDENCE FROM THE BULGARIAN AGRICULTURAL SECTOR

The importance of the personal qualities of the manager is manifested mainly in the implementation of their managerial activities in the economy. Managers involved in human resources management must have a broader profile of training. They must know well both the object of management - the workers and employees, and the goals and strategy of the organization. The aim of the article is to identify factors for achieving better production results. Understanding the key role of line managers in human resources management. Their abilities and skills to manage and direct the labor energy of workers are of paramount importance for achieving the goals of the farm.