СТРАТЕГІЧНА ГНУЧКІСТЬ ІНФОРМАЦІЙНО-КОМУНІКАЦІЙНОЇ СИСТЕМИ ЯК ЧИННИК ПІДВИЩЕННЯ ЯКОСТІ БІЗНЕС-ПРОЦЕСІВ ПІДПРИЄМСТВА В УМОВАХ ІНДУСТРІЇ 4.0.

The contemporary business environment is characterized by high dynamism, digitalization of economic processes, growing competition, and instability of external factors. For Ukrainian enterprises these challenges are intensified by martial law, logistical constraints, infrastructure disruptions, and the need for rapid adaptation to market changes. Under such conditions, traditional approaches to business process management based on rigid and poorly integrated information systems demonstrate low efficiency, which актуалізує the problem of enhancing the strategic flexibility of information and communication systems as a basis for sustainable enterprise development in the context of Industry 4.0. The purpose of the article is to identify key problems of enterprise business processes under digitalization and to substantiate the role of strategic flexibility of information and communication systems in addressing these challenges. The study highlights major barriers to digital transformation, including fragmentation of information systems, low adaptability of business processes due to their rigid dependence on specific software solutions, insufficient digital competencies of personnel, resistance to organizational change, cybersecurity risks, high costs of digital initiatives, and the lack of strategic alignment between IT development and business objectives. Strategic flexibility of an information and communication system is defined as its ability to quickly adapt to changes in the internal and external environment, ensure scalability, integrate new technologies, and support business process transformation with minimal resource costs. The article emphasizes the role of system integration in forming a unified digital environment and improving the efficiency of automated and cross-functional business processes. An algorithm for improving enterprise business processes in the context of digitalization is proposed, which includes assessing digital maturity, analyzing information and communication architecture, evaluating digital competencies, customer experience, data management, cybersecurity, and economic efficiency of digital initiatives. The implementation of the proposed approach enhances process quality, adaptability, customer orientation, and enterprise resilience under Industry 4.0 conditions.