Selling values : A comparative content analysis with multimodal and semiotic tools on social issues and authenticity in Power and Lindex marketing communication.

Jönköping University Publications (Jönköping University) 2026 Thesis Open access

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Authors: Emilie Ekblom, Lovisa Holm

Cited by: 0

Fields of Study & Subjects

Media Gender and Advertising Semiotics and Representation Studies Literature Culture and Aesthetics