Enhancing the Accessibility of Social Services Through Client Awareness

This diploma thesis examines the issue of access to social services and their enhancement through client information at the level of a specific municipality in the Central Bohemian Region. The thesis aims to identify the trajectories through which residents access social services, with a focus on improving their availability, sustainability, and the overall process of client engagement. The thesis not only describes the pathways clients take but also identifies points where these pathways become complicated or disrupted. The findings contribute to a deeper understanding of local conditions and offer recommendations for strengthening the connection between citizens, the municipality, and social service providers. The thesis further analyses the information channels used by clients, the obstacles for clients, and the role of community actors. The theoretical section introduces the legal framework of social services, their financing, the principles of community development, the use of case management in community practice, and briefly addresses marketing in social services. The empirical part is based on a qualitative case study combining three data collection methods (semi-structured interview, semi-structured participant observation, and analysis of relevant documentation) and two data analysis...