AI som forandrande kraft i musikproduktionens ekologi : En kvalitativ studie av svenska popproducenters upplevelser

This study aims to examine how AI as a new technology affects different aspects of pop music production. Using a media ecological perspective, the study explores how AI influences work processes for producers, as well as professional roles, and notions of creativity and authenticity. The conclusions are based on experiences collected from semi-structured interviews with six professional pop producers. Thematic analysis was used to analyze the interviews, with Postman’s theories of technological change as framework. The findings show that AI is perceived both as an efficiency-enhancing tool and as a challenge that affects creative control, competition and identity. While some producers view AI as a creative collaborator, others refuse to associate it with creativity and authenticity because of copyright issues and lack of human intention. The study contributes with valuable insights into an ongoing technological shift and demonstrates how AI changes relationships between technology, creativity and professional identity.