Reflection of Strategic Communication of State Institutions supporting the Integration of AI in Education

This thesis examines the strategic communication of state institutions supporting the integration of artificial intelligence into elementary education. The main focus lies on the communication of the National Pedagogic Institute, which provides methodological support to schools regarding this topic. The theses analysis the activity from the perspective of government strategic communication, placing the communication of the provided support within a model for evaluating strategic government communication. In order to do so, two perspectives are explored: the communication of the National Pedagogic Institute and perceptions and experiences of its recipients (teachers /heads of the elementary schools). The theoretical part defines the underlying theoretical concepts and current state of the integration of AI into education. The analytical part focuses on stakeholder mapping, while the main research part is dedicated to the evaluation of strategic communication based on data obtained from interviews. The results show that communication of the National Pedagogic Institute in the field of AI includes some elements of strategic communication, but it is missing a systematic approach in the area of communication impact evaluation in the teaching practice. The findings are used to formulate communication...