Shared agency with agentic AI: A marketing module case

Authors: Marios Dominikos Kremantzis, Qianqian Chai, Eleonora Pantano, Aniekan Emmanuel Essien
Cited by: 0

Fields of Study & Subjects

AI in Service Interactions Management and Marketing Education Digital Marketing and Social Media

Publication details

Journal / source
Bristol Research (University of Bristol)
Publication date
18 February 2026
Language
EN