Brand Identity, Brand Reputation and Brand Image in the B2B Context

University of Birmingham Research Portal (University of Birmingham) 2026 Book chapter

Authors: Sheena Leek
Cited by: 0

Fields of Study & Subjects

Corporate Identity and Reputation Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies

Publication details

Journal / source
University of Birmingham Research Portal (University of Birmingham)
Publication date
1 January 2026
Language
EN
Document type
Book chapter