Pengaruh Green Banking dan Efisiensi Biaya Operasional Terhadap Profitabilitas Perbankan di Indonesia

This study aims to examine the influence of green banking and operational cost efficiency on profitability in the Indonesian banking sector. The data used are secondary data, with a population consisting of the banking sector listed on the Indonesia Stock Exchange for the 2017-2024 period. The research sample was determined using a purposive sampling method and obtained 30 banks with a total of 171 observations. Data analysis was performed using multiple linear regression. The results show that green banking has a positive and significant effect on banking profitability, while operational cost efficiency has a negative and significant effect on banking profitability. Based on these findings, the banking sector is advised to strengthen the implementation of sustainability principles and improve operational efficiency to support long-term profitability.