СТАН ДІДЖИТАЛІЗАЦІЇ МСП ТА ЕВОЛЮЦІЯ НАУКОВИХ ПІДХОДІВ ЩОДО ВИЗНАЧЕННЯ ПЕРЕДУМОВ ЇЇ ЗАБЕЗПЕЧЕННЯ

Abstract. The article examines the state of digitalization of Ukrainian enterprises and proposes scientific approaches to determining the prerequisites for its provision. It is noted that the digitalization of small and medium-sized enterprises (SMEs) has transformed from a technological trend into a key factor in the structural modernization of the economy, the formation of the competitiveness of enterprises and ensuring their integration into global value chains. In the current conditions of digital transformation of economic systems, SMEs are the most vulnerable, but at the same time the most dynamic segment of the economic environment. It is emphasized that there is no consistent evolutionary picture of the transformation of scientific approaches - from a technologically determined vision to a systemic, institutional and platform paradigm of SMEs digitalization, which does not allow obtaining a systematic understanding of the evolution of approaches to determining the prerequisites for ensuring SMEs digitalization and the need to form an integrated methodological framework for their analysis, taking into account the modern platform-ecosystem transformation of the economy. For a correct analysis of the processes of digital change, the concepts are distinguished: digitization, digitalization and digital transformation, which are often used synonymously, which complicates the formation of a single theoretical basis for research. The author's definition of the concept of digitalization of small and medium-sized enterprises is proposed, which is distinguished by the fact that it emphasizes the systemic nature of digitalization, and not only a technological one, and, unlike existing ones, combines technological, organizational, strategic and institutional dimensions, which allows it to be used as a methodological basis for further analysis of the prerequisites, mechanisms and tools for SMEs digitalization. The work substantiates the key prerequisites of SMEs digitalization processes and the current state of the characteristic elements of the organizational and economic structure of SMEs for digitalization. A conceptual model of the methodological framework for assessing the prerequisites for digitalization of small and medium-sized enterprises (SMEs) in the context of the evolution of scientific approaches has been developed, which represents a holistic and at the same time flexible tool for assessing the prerequisites for SMEs digitalization.