Traditional Music in the Stream of Nigerian Economy

This paper looks at Nigerian traditional music as a way of boosting individual and corporate economy if adequately developed and deployed. Nigerian music just as music of other cultures all over the world affects daily living with abundant economic potential. Through a general survey method, this paper looks into the economic opportunities embedded in Nigeria's numerous traditional music as a great potential for profitable economic ventures. Four ways identified through which economic development can be achieved in traditional music include modernised public performances, album and social media, foreign exchange opportunities and music tourism opportunities. The paper concludes by encouraging public and private investors to capitalize on the wealth within Nigeria’s traditional music which has the potential of high economic value.