The Impact of the Eco-score on Consumer Behavior in Retail: A Case Study of Colruyt

This research investigates the influence of the eco-score on consumer behavior in the retail sector, focusing on the Belgian mass-retailer Colruyt as a case study.The eco-score, an environmental indicator assigned to food products, aims to help consumers better understand the ecological impact of their purchasing choices.Through a qualitative study employing semi-structured interviews, this research examines consumers' perceptions of this eco-label and evaluates its impact on their purchasing decisions.The findings reveal that while interest in eco-friendly consumption is increasing, significant gaps remain in the understanding and utilization of the eco-score.