Age-Related Effects on Electronic Word-of-Mouth Persuasion

Data collected within the Project: “Aging, environmental sustainability, and social influence: A multidisciplinary investigation on older consumers’ engagement in sustainable behaviors and susceptibility to online market-related information”. The authors acknowledge financial support under the National Recovery and Resilience Plan (NRRP), Mission 4, Component 2, Investment 1.1, Call for tender No. 104 published on February 2, 2022, by the Italian Ministry of University and Research, funded by the European Union – NextGenerationEU – (Project No. 2022PE7CW3) – CUP F53D23003140006 – Grant Assignment Decree No. 967 adopted on June 30, 2023, by the Italian Ministry of University and Research.