“On air” co-existence and separation: how can branded content in radio co-exist with information?

Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT) 2026 Open access

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Authors: Patrícia Tavares
Cited by: 0

Fields of Study & Subjects

Radio Podcasts and Digital Media Marketing and Advertising Strategies Journalism and Media Studies

Publication details

Journal / source
Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT)
Publication date
4 February 2026
Language
EN