TC-PVSS for PLS-SEM: Reproducibility Package

Reproducibility package for the manuscript "Theory-Constrained, Prediction-Validated Specification Search for PLS-SEM: A Transparent Model Selection Protocol" submitted to the Journal of Marketing Management Special Issue on Model Selection in Marketing Research. Contains all R analysis scripts, Monte Carlo simulation code, random seeds, intermediate outputs, and figures needed to reproduce the results. The ACSI dataset used in the empirical illustration is publicly available from Morgeson et al. (2023). Author information has been removed for double-blind review.