Sustainable Food Choices: an analysis based on the role of Carbon Footprint and Willingness to pay in the Italian Context

Food systems are among the major contributors to greenhouse gas emissions, with consumer dietary choices and habits playing a crucial role as environmental determinants (Camilleri et al., 2019; Garnett et al., 2019). In this context, labels that communicate the environmental impact of producing specific food categories have emerged as valuable tools to guide consumers seeking more sustainable eating habits (Canavari and Coderoni, 2020). These informational cues are closely tied to individual consumer traits and preferences.