The alliance of barriers in digital natives and the "Born to Read" project: a public health challenge.

Media exposure has caused profound changes in family life, and because children's brains are extremely plastic in the early stages of development, the risks and benefits of any environmental stimulus are amplified (1,2,3). Therefore, the World Health Organisation (WHO) and the American Academy of Paediatrics (AAP) have implemented official recommendations on screen use, prohibiting exposure for children under one year of age and stating that children under five years of age should not spend more than one hour per day on screen-based activities (4,5). Although digital technology offers numerous advantages, from enhancing our capabilities to providing rapid access to large amounts of information, as is the case with distance learning, for example, it is also important to consider its possible negative effects.