A comparison of traditional and online marketing approaches and their impact on the promotion of sports events

Repository of the University of Ljubljana (University of Ljubljana) 2026 Thesis Open access

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Authors: Lea Razpotnik
Cited by: 0
References: 16

Fields of Study & Subjects

Digital Marketing and Social Media Marketing and Advertising Strategies Sport and Mega-Event Impacts

Publication details

Journal / source
Repository of the University of Ljubljana (University of Ljubljana)
Publication date
4 March 2026
Language
SL
Document type
Thesis